Performance of Top 5 Investing Apps on Unified Platform in New Zealand, Q1 2025

In the first quarter of 2025, the top investing and financial management applications in New Zealand on a unified platform showed varied performance in terms of downloads and active users. Here's a closer look at the trends for the top five apps.

Sharesies: Easy Investing saw a fluctuating pattern in weekly downloads, beginning with around 3.9K and peaking at 5.5K by late February. Its weekly active users consistently grew, starting at approximately 80.6K and reaching a high of 100.7K by the end of March.

Binance: Buy Bitcoin & Crypto experienced a gradual decline in weekly downloads after an initial rise to 3K in mid-January, ending the quarter at 1.4K. The app maintained a relatively stable weekly active user base, fluctuating around 22K to 24K.

Crypto.com: Buy BTC, ETH & CRO had its downloads peak at 3.1K in mid-January before tapering off to around 700 by the end of March. Weekly active users decreased steadily from 10.8K to 9.1K throughout the quarter.

Tiger Trade: Invest Globally maintained steady download numbers, hovering around 900 to 1K weekly. Revenue showed minor fluctuations, peaking at $51 in mid-January. Active users remained stable, with slight dips and rises, ending the quarter at about 12.1K.

Easy Crypto: BTC & ETH Wallet started the quarter with 860 downloads, peaking at 1.7K in mid-January, before declining to around 400 by March end.

These trends provide a snapshot of the dynamic nature of the investing app market in New Zealand. For more detailed insights, visit Sensor Tower.